Bvlgari Le Gemme Tygar × Refik Anadol
Two materials. Two shapes. One unbroken artwork.
Bvlgari chose Refik Anadol to create the visual identity of Le Gemme Tygar. The result is not a label on a bottle. It is a work of digital art that happens to contain a fragrance.
Anadol is one of the most recognised digital artists working today. His large-scale installations have been shown at MoMA and sold at Christie's. For Le Gemme Tygar, his studio created an original artwork — fluid, iridescent, shifting — that became the entire visual language of the packaging. The perfume formula itself informed the colour palette.
The technical achievement
A Heinz-Glas glass flacon and a Meiyume zamac cap. Two completely different materials, shapes and weights. Two substrates with different thermal behaviour. Both needed to carry Anadol's artwork with absolute visual continuity — as if the decoration flowed uninterrupted from cap to body.
The iridescent appearance comes from a metallic soft-touch primer. It creates depth and luminosity that shifts with the angle of light, faithful to the artist's original digital compositions.
ATIU's sublimation unified both components into a single visual object. Colour transitions, depth, the interplay of light across Anadol's forms — preserved from screen to three-dimensional glass and zamac, without compromise.
Recognition
Bvlgari refused to compromise. They envisioned a fragrance where every surface — glass and zamac, body and cap — would carry the artist's vision without interruption. No safe choices, no shortcuts. That ambition demanded partners who could match it: Heinz-Glas for the flacon, Meiyume for the cap, and ATIU to make the decoration seamless across both. Awarded at Formes de Luxe Award 2025.
Glass and zamac, unified. The art flows uninterrupted.
Source
Explore our sublimation technology or request a sample for your project.